Robert Ripley

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The very first Believe It or Not! book was published in 1929.

Ripley Publishing

Ripley's first book, filled with stories of his travels and original art, debuted in 1929. The brand continues their publishing legacy with the beloved Ripley’s annual, a magazine-style hardback full of all-new and all-true features and photos each year. The annual is produced in-house — at the company's Orlando, Florida, headquarters — from the research and writing to the design and dedication to fact-checking.

The very first Believe It or Not! book was published in 1929.